#South movie hindi dubbed roma movie#

SonyРІР‚в„ўs rise is a phenomenon that has happened in the last eight to nine months,' said Sujata Dwibedy, executive vice-president at media buying agency Carat, a part of the Dentsu Aegis Network India Pvt. Earlier, Star Gold was the market leader. РІР‚СљI think they figured the genre was working out after the success of Baahubali: The Beginning. Top-rated films on the channel include revenge, vendetta and massy plotline-driven potboilers like Ram Charan-starrer Yevadu and horror comedies like Kanchana 2.

#South movie hindi dubbed roma movie#

But what given an edge to Sony is its movie collection and choice. South Indian dubbed movies have brought returns for all broadcast networks. We do intend to build our library and our aim is to provide our viewers with premieres of south dubbed movies on the channel regularly,' Maheshwari said. РІР‚СљOn UTV Action it forms 35-40% of our current programming schedule. РІР‚СљSouth Indian dubbed films work very well with our action proposition, they are a blend of Bollywood and high action martial arts and so they offer great action with exaggerated effects, making for easy viewing content and mass appeal,' said Abhishek Maheshwari, vice-president and head, Media Networks and Interactive, Disney India, which runs a clutch of television channels including UTV Movies and UTV Action. However, the success of dubbed south Indian cinema is a phenomenon observed across broadcast networks. That explains MaxРІР‚в„ўs РІР‚СљDil se South' campaign, a newly launched video to promote the intimate, mass-based films of the south that currently play out on a 60:40 ratio in favour of Hindi films on their channels. So they evoke a lot of curiosity and if you promote them smartly, in a way that they look engaging and interesting, then the ability of south Indian films to give you sustained ratings over a long period of time is a lot,' Vyas said. That is why some of them manage ratings higher than Hindi films. РІР‚СљA south dubbed film is unknown territory. In between, there is a huge possibility that people have seen the film on a streaming application or a pirated platform,' Vyas said, adding that the first premiere of these Hindi films does well but then the ratings drop. Then if it comes on television after three to four months, youРІР‚в„ўll probably watch it once.

РІР‚СљOnce a Shah Rukh, Salman or Aamir Khan film releases, itРІР‚в„ўs seen by a large mass of viewers. The limited reach of south Indian cinema, otherwise a hindrance, also becomes an advantage. More than anything else, the movies are very smartly made and as an overall package, they have started delving into plots which are not very routine,' Vyas said. РІР‚СљMost of these south films are technically superior to the films that come out of the Hindi industry.

But the quality of south Indian cinema itself remains unmatched.

The one important consideration that needs to be made relates to the lip sync and dubbing matching the emotions on screen. Vyas said even in markets like Rajasthan, Madhya Pradesh and Uttar Pradesh, there are absolutely no reservations about watching southern cinema. That was one data point and to validate the same, we put it as part of our research reality,' said Neeraj Vyas, senior vice-president and business head, Sony Max cluster, Sony Pictures Network. РІР‚СљData was telling us conclusively again and again that there is a growing set of audience across the universe which is not averse to this cinema and in fact, enjoying it. Star Gold declined to comment on the story. In no unclear terms, the network attributes the growth to the success of south Indian dubbed movies.